Several conferences use CBN's RPI data to break conference tournament seeding ties
Administrators have complete confidence in CBN's Adjusted RPI

Nearly all conference offices subscribe to both The RPI Report and The Women's RPI Report because they know they can count on the most accurate adjusted, or "secret"  RPI data available anywhere this side of the NCAA tournament selection committees.  CBN first made the Adjusted RPI ratings available to The RPI Report and The Women's RPI Report subscribers during the 1998-99 season. The NCAA has used the Adjusted RPI ratings since the 1993-94 season to give more credit to teams that schedule tough opponents and that beat good teams both at home and on the road. The Adjusted RPI includes bonus and penalty points for non-conference scheduling, bonus points for beating teams in the top 50 of the RPI, and penalty points for losing to teams below 150 in the RPI.

It should come as no surprise, then, that several conferences use CBN's RPI to break conference standing ties for the seeding of their conference tournaments.  It is common knowledge to basketball fans that all conferences use tiebreakers in order to seed their conference tournaments when teams tie in the final conference standings.  Several conferences use the RPI as one of their tiebreakers.  The RPI tiebreaker in almost all cases is last on the list of seeding tiebreakers, which is good, because head-to-head competition against other conference members certainly should take carry the most weight in such matters.  Conferences that use the RPI as a tiebreaker state in their guidelines that they use the RPI produced by CBN, which is mentioned by name in their tiebreaking procedures.  There is a reason that they specifically use the RPI that is produced by CBN.